I'm a Design Leader devoted to crafting beautiful and purposeful digital products and experiences. Based in Melbourne, but working globally. Currently Global Experience & Design Lead at Aēsop.

world-class experiences

Profile

Since the dawn of the first iPhone, I have been working with creative organisations and individuals to create branded experiences, empower internal culture and realise business objectives.

I lead cross functional teams across research, creativity, craft and technology to execute products and experiences that improve people’s lives. With insight and imagination at the center of everything I do, my expertise lies in customer experience strategy, underpinned by design thinking, communication and building futures at scale.

At the heart of my interactions, is a transparent, iterative and collaborative approach that sets the stage for a successful cross functional partnerships. You can learn more about my approach to leading highly effective design teams here.

Capabilities

Design leadership Product, UX, UI & interaction designCustomer experience strategyService designVisual design Strategic researchWeb development

Select experience & Collabs

Aesop RMITMelbourne CentralACMIAustralia PostPeter Westwood

Approach

At the heart of my way of working is a transparent, iterative and collaborative approach to set the stage for a successful cross functional partnership.

You can read more about my thinking here.

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Insights and data informed

The Innovation Team were engaged to develop an inclusive design thinking process to pull together the key challenges, feedback, and ideas from Aesopians all around the world. This included 27 interviews and 7 workshops with 2.5% of Aesopians from across all regions. Online and retail post-purchase survey from 18 markets. Collaborative workshops from the Digital Team.

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Synthesis and prioritisation

Stakeholder workshops helped to synthesis priority areas of focused. Five key themes were identified throughout the research and design thinking process.

Recognitions

D&AD Awards 2021
Webby Awards 2021
Awwwards - site of the day
FWA
UX Collective
The Design Blacklist
Certain magazine
Klikkentheke.com
ACMI Labs
Print Media Archive
MADA Now 2014
AGDA National Biennial Awards 2006 Melbourne Advertising Directors Club 2006

Recognitions

D&AD Awards - Wood Pencil

2021

Aesop present: Aromatique Candles

Awwwards - Site of the day

2021

Aesop present: Aromatique Candles

Webby Awards - Webby Winner

2021

Aesop present: Aromatique Candles

Webby Awards - Webby People's Voice Winner

2021

Aesop present: Aromatique Candles

The FWA - FWA of the day

2021

Aesop present: Aromatique Candles

Klikkenthéke - Featured

2020


RMIT Art

Publications & Talks

'Agile UX' in UX Collective 2021
'How writing can help your design practice' in UX Collective
 2019
Whole of Discipline lecture series, RMIT 2019
ACMI X Talks 2017

Articles & Talks

Academy Xi - interview

2021

Pushing Design-forward

UX Bootcamp - contributor

2021

Agile UX

UX Collective - contributor

2019


How writing can help your design practice

RMIT - Whole of Discipline lecture series

2019

Career pathways for designers

ACMI X Talks

2018

Visualising Data

Contact

For consulting enquiries
james@j-r.design

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Recognition

Recognise our customers for their loyalty to create a unique and deep relationship with them.